Hyundai took many by surprise in 2015 at Detroit’s North American International Auto Show by exposing a distinct concept vehicle: the Santa Cruz pickup, an evident reaction to the Honda Ridgeline, featured out-of-the-box styling and was all the more remarkable for having originated from the South Korean car manufacturer.
A year later, reports were declaring that it would go to production for a 2017 launch. But here we are, three years after its very first showing, and no Santa Cruz insight. What provides? In a recent interview with Motor Trend, Brian Smith, head of operations for Hyundai U.S., stated that the Santa Cruz stayed an active, extremely valued task within the walls of Hyundai HQ.
Nevertheless, the R&D department at the automaker is presently inhabited with other tasks higher on the company’s top priority list. This explains what could end up being a five- or six-year lag in between the preliminary concept unveiling and when the very first production rubber hits the road.
Usually, this kind of hold-up spells difficulty for the styling and original design components that made the concept so interesting. New individuals, new methods, new instructions can all play a hand in modifying the model’s looks. Hyundai’s style signature has evolved since 2015. On the other hand, the company’s new head of design, Luc Donckerwolke, just recently mentioned that the automaker would move far from trying to create a consistent appearance across its roster.
There might yet be room for the Santa Cruz to maintain its uniqueness and make it to production in relatively intact kind.
We also have no actual confirmation that the Santa Cruz name will endure to the production phase, although if we had to wager, we ‘d state it will.
2021 Hyundai Santa Cruz Debut
Motor Trend reports that the Santa Cruz must be all set to enter 2020 as a 2021 model-year vehicle. Aside from the Ridgeline, its primary rival could well be the new Volkswagen Atlas Tanoak that made a splash as a concept in New York this past March. The Chevrolet Colorado (GMC Canyon), the Toyota Tacoma, and even the future Ford Ranger might also be part of the discussion. Still, while their styling is somewhat similar to what we’ve seen of Santa Cruz, their architecture is various.
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